Turn privacy into trust. One unified preference center for every channel.
Give your customers granular control over email, SMS, advertising, analytics, and AI model training — while capturing consented zero-party data that powers high-conversion campaigns.
Representative demonstration. Production centers sync via REST API and webhooks to your marketing stack.
Third-party cookies are disappearing and inferred behavioral data is losing signal. The businesses that win are the ones collecting consented, first-party preferences directly from their customers — and using that data to personalize without surveillance.
The Preference Hub turns a compliance obligation into a competitive advantage: every toggle a customer flips is data you own, data they gave you willingly, and data that makes your marketing more effective.
Web, Mobile, Email — One Source of Truth
Connects web consent, mobile app preferences, and email marketing opt-ins in real time via REST API and webhooks. When a customer changes a preference anywhere, every downstream system updates in under 15 milliseconds.
Let Customers Control AI Training
Give customers the ability to opt in or out of AI model training and automated profiling — a differentiator that builds trust and gets ahead of emerging AI governance regulation.
Turn Privacy Into Insight
Every preference selection is consented, first-party data you own. Transform privacy requirements into rich customer affinity insights that increase conversion rates — without touching a third-party cookie.
What is a preference center and why do I need one?+
A preference center is a single interface where your customers manage all their communication and data choices — email frequency, SMS alerts, ad targeting, analytics, and AI training. It replaces scattered unsubscribe links and cookie pop-ups with one unified experience that builds trust and captures consented data.
How does it sync with my marketing stack?+
When a customer saves preferences, a webhook fires within 15 milliseconds and pushes the payload to your connected platforms — HubSpot, Klaviyo, Segment, GA4, or any system that accepts webhooks or REST calls.
What is zero-party data and why is it valuable?+
Zero-party data is information a customer intentionally shares with you — their preferences, interests, and choices. Unlike inferred behavioral data, it is explicitly consented and first-party, making it more accurate and more durable as third-party cookies disappear.
Can customers opt out of AI model training specifically?+
Yes. The Preference Hub includes dedicated AI governance toggles that let customers opt in or out of machine-learning training and automated profiling independently of their marketing preferences.
Is the preference center on this page real?+
It is a representative demonstration of how the toggles, sync status, and webhook integrations work. A production center is fully branded to your business and connected to your live marketing stack.
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